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AI Is Taking Jobs—But It Can’t Talk to the Dead

Since ChatGPT launched in late 2022, the world has changed more quickly than most of us expected. What started as a clever chatbot has become a tidal wave of automation. AI systems are now replacing workers in call centres, writing code, drafting legal contracts, and even generating business plans. The technology is so advanced that an ex-Chancellor of the Exchequer recently warned school pupils not to consider accountancy as a reliable career path—it simply won’t exist in the same form. That’s not science fiction. That’s today.

So where does that leave us? Right at the front of something AI can’t do: Mediumship.

No matter how many lines of code it can write, AI doesn’t have a soul. It doesn’t have lived experience. It hasn’t lost a loved one. It doesn’t cry at a funeral, or feel the warmth of someone’s presence coming close. Most importantly, it cannot connect with the dead. Mediumship isn’t about guessing or Googling or scraping social media. It’s about soul-to-soul contact. It’s about evidence that can’t be faked, and can’t be automated.

And we know what we’re talking about—because we use AI in our own business. Every day. We’ve automated our systems, trained bots to handle inquiries, even written marketing with AI support. That’s exactly why we know its limits. And it’s why our students are being trained not just as mediums, but as professionals prepared for the digital world. Our long-term plan is for every graduate medium to have their own AI assistant built into their website. That’s not a gimmick—it’s a survival strategy in the most disrupted market in history.

But as with every new tool, there’s risk. We will come into contact with fraudsters using AI to mimic readings—scraping public information, impersonating spirits, and copying style. It’s coming. Which is why we’re clear: the best protection is evidence. If you’re trained properly, giving precise, verifiable, real-time evidence from Spirit, there will never be a question of whether it was AI. You’ll know—and so will your sitter.